About the initiative
Not a tree-planting campaign…an experience of impact.
Plant in Madinah is an environmental, tourism and community initiative that aims to plant one million trees through a hands-on experience: visitors, sponsors and the community plant the trees themselves, so every visitor becomes part of a sustainable, documented impact.
An initiative presented by Round KSA (رحول المستقبل)
- trees — the initiative's target
- 1 million
- core programs, built to scale
- 3
- stations on the visitor journey
- 7
- enablement and delivery partners
- 5
Support and patronage
Plant in Madinah enjoys the support and guidance of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, and the kind patronage of His Royal Highness Prince Salman bin Sultan bin Abdulaziz Al Saud, Governor of the Madinah Region — reflecting the initiative's standing and its role in growing environmental and community impact in Madinah.
«By preserving our environment and our natural resources, we fulfil our Islamic, human and moral duties.»
«Environmental projects reflect the state's care for the environment, water and agriculture system, and raise the level of environmental protection in a way that contributes to economic and social development.»
Let the end of the visit… be the beginning of an impact that stays.
Why?
Because a visit can become an impact.
Visitors come to Madinah carrying a deep spiritual, cultural and human experience. That is where the idea began: let the end of the visit be the beginning of an environmental impact that stays.
The visitor's journey starts with a guided tour of Madinah's landmarks, heritage and history, and ends with planting a tree — turning a passing memory into a living contribution to a greener future.
To turn planting into a lasting impact that grows vegetation cover and raises quality of life — through a model that brings together environment, tourism, community, sponsorship and digital documentation.
The visitor journey
From visitor… to planter.
Every Plant in Madinah experience follows a simple, meaningful path:
Digital documentation and certificates are part of the initiative's model: after a planting is approved, our team issues its certificate, which then appears in the participant's account.
Programs
Three paths to impact.
Plant in Madinah rests on three core programs, each built to scale:
Public & community sitesCommunity planting
Planting trees in public and community sites with visitors, sponsors and organisations — growing vegetation cover and spreading a culture of planting.
- A symbol of Madinah
Ajwa palm farms
A program that honours the Ajwa date palm's place in Madinah's identity, planting Ajwa palms within an organised, documented visitor experience.
A greener cityscapeGardens & eco-parks
Developing green spaces, gardens and parks within the initiative's scope to grow vegetation cover and improve Madinah's urban landscape.
What makes it different?
An integrated impact platform.
Plant in Madinah brings several elements into one model that connects people with place and environment.
A human experience
- A visitor experience, not a traditional planting campaign.
- Every tree is planted by a visitor or participant.
- A direct connection to Madinah and its visitors.
Documentation & partnership
- Digital documentation of impact through data, certificates and reports.
- Sponsorship opportunities for companies and individuals.
- Technical, operational and agricultural partners.
Model & sustainability
- Brings environment, tourism and community together.
- Designed to scale across multiple sites.
- Funded through sponsorship and participation.
How does it work?
A clear operating model, built to scale.
The initiative runs on a flexible model: preparing sites and programs, operating the experience, documenting the impact, then expanding step by step.
- 1
Identify suitable sites
Through partners and enabling bodies: gardens, streets, open land or sites belonging to different organisations.
- 2
Prepare the planting program
Choose the tree or palm species, the technical requirements, and how planting and maintenance will work.
- 3
Build sponsorship opportunities
Offer ways to take part for companies, individuals and sponsors.
- 4
Run the visitor experience
Organise tours, welcome participants, carry out the planting and document each participation.
- 5
Measure impact and report
Prepare reports on impact, tree and participant numbers, and sponsorship outcomes.
- 6
Expand gradually
Bring the experience to new sites, programs and sponsorships as sites become ready.
Each operating cycle produces a site, an experience, plantings, documentation and an impact that can be followed.
Targets and impact
A million trees… a million impacts.
Through this target, the initiative seeks impact on several fronts:
One million trees is the initiative's target; we show progress towards it once published data is available.
See the impact page- 1Involve a wide number of visitors and participants in planting.
- 2Raise environmental awareness among Madinah's visitors and community.
- 3Support vegetation cover and quality of life.
- 4Activate corporate social responsibility.
- 5Turn a visit into a lasting, documented impact.
- 6Create an emotional bond between visitor, tree and place.
- 7Build a model that can scale across multiple sites.
National impact
An initiative serving shared national goals.
Plant in Madinah links planting with community and tourism experiences, and sustains itself through sponsorship and participation — with no direct funding burden on government bodies. It contributes to the goals of:
- Ministry of Environment, Water and Agriculture
- Agricultural sustainability and growing vegetation cover.
- National Center for Vegetation Cover Development
- Combating desertification and expanding green areas.
- Madinah Regional Municipality
- A better urban landscape and quality of life.
- Quality of Life Program
- Wellbeing and community participation.
- Serving the Guests of Allah
- Enriching the visitor experience with a lasting impact.
- National tourism
- An authentic environmental experience.
- Corporate social responsibility
- Helping companies support a clear environmental impact.
Partners in impact
A partnership network built for lasting impact.
Plant in Madinah rests on strategic partnerships that combine enablement, agricultural expertise, operations and documentation — so the initiative is delivered in an institutional, sustainable way.
Enablement & governance
- Madinah Region EmirateEnablement and governance partner
- Madinah Regional MunicipalityEnablement, sites and logistics partner
- Madinah Region Development AuthorityDevelopment and enablement partner
Delivery & documentation
- Round KSA (رحول المستقبل)Initiative owner, developer, operator and experience lead
- Mudun Al-ThakiyaAgricultural partner for seedlings and trees
Round KSA
Initiative owner and delivery lead.
Round KSA leads Plant in Madinah from idea to delivery — developing the model, operating the experiences, and managing partnerships and sponsorships.
- Develop and operate the initiative
- Manage partnerships and sponsorships
- Design the visitor experience
- Run tours and experiences
- Follow delivery and documentation
- Prepare impact reports
- Grow and expand the initiative
An invitation to partner
Take part in an impact that stays.
Plant in Madinah invites government bodies, companies, sponsors, individuals and technical partners to join a national model that brings together planting, the visitor experience, social responsibility and sustainability.
Every tree can be:
- A memory for a visitor
- A company's community contribution
- A contribution to better vegetation cover
- Part of a greener place
- An impact in the name of a person or family
- A message from Madinah to the world
Plant today… and leave an impact that stays.